For kind, kick-ass women

Branding. Messaging. Websites. Rooted in purpose.

shine true.

Grow your community and flourish.

You’re a woman leading a business, a coach, writer, photographer, or artist, but you don’t have a brand that’s quite on point or a website that rings your chimes. Let’s get it right so you can get back to work, to what you love, and build your business. I’ll tweak your branding, align your messaging with your purpose, spice up your existing website, or build a start-to-finish Squarespace site. From one woman to another, I know what it takes to rise and shine. I’ll not only be your cheerleader, but I’ll tell it like it is. It’s what I do best. As a matter of fact, I am obsessed with it. Plus, we’ll have some fun along the way.

step into the spotlight.

Nothing can dim the light which shines from within. // Maya Angelou

Women-led business branding expert and thought leader

I champion kick-ass women to rock their businesses. Advance their art. Get their books read. Book more clients. Grow their community and flourish. I’m here for you. Unconventional. Thoughtful. Practiced.

For 30+ years, I’ve crafted brands, messaging, and design for small businesses, entrepreneurs, creatives, and nonprofits. More than 15 years ago, I began building beautiful, meaningful Squarespace sites for my clients. It was the perfect solution—bringing together all I know about purpose, branding, identity, messaging, and business and pouring it into producing effective websites that take your biz to the next level.

Rooted in purpose—with less trend and more true you, I’ll uncover solutions that build your business. Now is your time.

about Connie

Jennifer Troester coach, brand and message refinement and website development for coaches

Connie cleared my thoughts, and we got to the heart of things, uncovering the right brand messaging—aligned with what is most important to me and the community I serve.

—Jennifer Troester, author and life coach

elevate your business.

Solutions to fit your needs.

  • Branding

    • Assessment: brand, messaging, website
    • Message clarity: To align with your purpose and brand
    • Brand Breakthrough: three-hour to full-day clarity and insights session
    • One-on-one coaching
    • Creative direction and consultancy

  • Websites

    • Fresh Start: A start-to-finish sweet-relief-done-for-you Squarespace site.
    • Refresh: Reinvigorate an existing site
    • Refine: Revamp one page on existing site
    • SquareSpaceMatters: Hour or full-day sessions

  • Social

    • Instagram strategy audit
    • Instagram restart: one-or three-hour session
    • Instagram coaching: monthly package s
    • Instagram link page created in SquareSpace

Always be a first-rate version of yourself instead of a second-rate version of someone else.
// Judy Garland

be true to you.

There’s only one of you. Make sure your brand, website, and social media shine true so you can make the difference you want. We’ll do this as only kind, generous, creative women can—breaking a few rules, shedding the paradigm of hustle and flash. Book a 20-minute call to make sure we’re in the same groove.